Using the telephone as a marketing tool is a great way to support your other marketing efforts. primeconcepts.com Ford Saeks, CEO Prime Concepts Group. Now I should caution you to check out the rules and regulations of complying with the FTC’s “telemarketing Sales Rule, also know as the TSR. You also should be aware of the Do Not Call rules at www.DoNotCall.gov. You can find all of the regulations, but keep in mind, that telemarketing is an great option for growing your business. Research data from the Direct Marketing Associations reports sales from telemarketing exceed 400 billion dollars. Are you covered by the rule? Find out online and remember that most business-to-business calls are exempt. You can call your CUSTOMERS who are on the registry if you have an established business relationship. Calls need to be within 18 months of the last purchase or transaction or within 3 months of the last inquiry. Again, you can find all of the rules and regulations online. Enough about the rules for now, let’s get to the sexy stuff on how to make Telemarketing profitable! Let’s assume that you know all about your products & services and understand the solutions you provide; You also need a clear understanding of the reasons why your customers bought from you in the past and what sets you apart from the competition. Plan your telemarketing campaign and set your objectives? What result do you want from the calls? Decide if you’re going to be using your outbound calls for lead …